Art Direction · 2024
Developing a visual identity for MONOLYTH's Chapter Two Compilation Album.
Introduction
I ran the MONOLYTH label spanning across its early releases, primarily focusing on artdirection of compilations. This second chapter in the MONOLYTH compilation series introduces a follow-up to the debut. A handful of CHAPTER ONE artists join forces with new artists. Naturally, an evolution of artwork from chapter one was needed, to indicate growth.
The Concept
Each release week features 3 tracks, centralized around a single theme. Monday and Wednesday tracks revealed hints for each of the Friday releases, living up to this "final" reveal of that week's theme. This allowed us to highlight the premier release of that week, while allowing users to remain engaged as early previews are given.
Results
11.5k+ streams
On the most streamed compilation track.
40k+ streams
Across Spotify and Soundcloud.
Playlist Support
Supported by several Retrowave playlists, Drum & Bass Nation.
15 New Tracks
Released to the label.
9 New artists
Welcomed to the label.
7 Returning artists
Featuring again on the label.
