Rebranding Dynaplus
Making moves to improve consistency, messaging and visual identity.Branding · 3D Modeling · Packaging DesignVisual Identity
My ongoing collaboration with Dynaplus gathered a lot of speed through 2025 as we focused on a more coherent visual identity. We noticed that current materials introduced some very awkward limits, sometimes even forcing content to move over for shapes that only distracted from the message. On the other hand, hundreds of incredible branding photos were just sitting there.
Photography
These branding photos completely evolved the rebranding effort, rather than solely focusing on product photography, we have the opportunity to clearly show that people trust the brand, there's evidence of people using it after all so why not take the opportunity to show it off?
3D Visualization
Aside from photography, we decided to shift away from using a fully coloured logo, and we've introduced 3D brand elements to further add to the premium look and feel of the brand. These can not only be clear visualizations of products, but also function as supportive items in marketing materials and guides presented to end users.
Visual Assets
On top of these shifts in the Dynaplus branding, we've built up a significant catalog of custom made icons, new product illustrations, hundreds of high quality product photos, and even a complete rework of packaging and labels to tie it all together.
Communication
This long term effort led to far stronger communication of product qualities, new packaging focuses more on user experience than ever before, while labels indicate important information in a more concise way. Print work that goes out to potential business partners no longer has a lot of distracting elements, but instead focuses on conveying information in a focused effort, complimented by new 3D components, photography, and iconography.
Future
As a brand always evolves, naturally we'll be making more changes throughout our future collaboration, but these changes introduce consistency and coherence to the brand, making it easier to grow the brand's visual identity over time.
