Branding · 2024
Dynaplus, a premium fastener brand, part of Hoenderdaal Fasteners, is going through a strong transition to further develop the brand, launching a new website, introducing new product packaging, and therefore also receiving a visual overhaul. This redesign focuses on modernizing and reimagining the way the brand is presented to people.
The positioning of the brand has always been to be "for the professional", but this connection to professional creators did not return clearly in visual content. Therefore, a new visual direction is aimed at bringing these professionals into the picture more prominently.
As the cornerstone of the brand, the logo did not require changes. However, application of the logo has been reconsidered. Instead, minor changes are made to accommodate for the brighter visual style.
Typography is bolder and more prominent, creating a daring image. The website, created by Innovadis, embraces this bold daring typography to highlight key sections and taglines.
In order to strengthen the visualization of products and applications, 3D visualizations are made. A screw is recreated in 3D, as well as the application of a decking screw. These assets are used across different media.
